CMNS 444/GOVN 444: Media Relations, a three-credit university course, is intended for students of media relations, practitioners and those with a general or theoretical interest in the subject. News media outlets have proliferated over the past dozen years, not only on the Internet but also in the form of all-news channels and radio stations. Today, there is a dizzying array of “experts” offering to provide media relations advice, and the landscape of media ownership, audiences and offerings is constantly changing. Moreover, commercial and consumer-generated news and commentary in the digital space is growing. For these reasons, the study of media relations is significant.